When it comes to measuring their success on Twitter, some people use number of followers, other use amount of content. While both of those are important (as long as the focus is on quality over quantity) I believe the part of twitter that can add most value to you or your brand is the retweet.
The explanation is really quite simple. You are on Twitter to get noticed: whether you want your company seen, your website visited, or your blogs read. Twitter is a device that gets you in front of people. Then, when you send out your information you hope followers take action.
Let’s say for example you have 1500 followers. You tweet out an interesting blog. Right away it has the chance to be seen by up to 1500 people. (Of course we know they probably won’t all see it, but that’s the maximum amount it gets to with no retweets.) Now let’s say a colleague of yours with 2000 followers finds the blog interesting and decides to share it. Your possible audience has just risen from 1500 to 3500, and your chance for more retweets has increased as well! It makes a big difference. Here’s how to get retweets: