Make Following Back on Twitter Part of Your Online Marketing Plans

March 10, 2013 By Leave a Comment

online marketing plansIn order to be effective on Twitter you have to communicate with others. This should absolutely be part of your online marketing plans. You can’t just create a profile and sit back and hope people notice you. It won’t work. You have to be proactive, which means sending out loads of content, writing personal tweets to others, and—perhaps most importantly—following back the people who follow you. This will help you build your brand and get noticed.

Not only is following back a common courtesy (your followers are helping to add to your credibility and follower count, so why not return the favor?), but it’s also necessary for you to maintain a positive reputation for your online marketing plans. If you have 2,500 followers and you only follow 300 back it makes you seem lazy and a bit pretentious (unless you’re a famous person and don’t really have to bother). [Read more...]

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Social Media and ROI

January 28, 2013 By Leave a Comment

Social Media and ROIUnless you’re able to get Oprah to retweet you, social media’s biggest benefit is not return on investment. I’ve spoken to a lot of people who get frustrated or disappointed with their Twitter and Facebook campaigns because they spent a few months building it up, making it look nice, adding followers, and sending messages, but don’t see a correlation between social media and ROI.

This does not mean your social media efforts are failing. On the contrary, you’re probably doing things just fine.

You see, social media isn’t a way to get rich quick. It’s not a way to get every single follower you have to purchase your product or service.  That’s not how these wonderful tools work. [Read more...]

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Small Business and Online Marketing – What’s the Process?

January 26, 2013 By Leave a Comment

small business and online marketingMost artists hate marketing.  They want to build things, innovate, write, speak, or entertain.  But they hate the thought of promoting themselves or selling their products and services.

If this is you, then I have good news.  Marketing is dead.

For small business and online marketing it’s no longer about shouting in a crowded marketplace, it’s about participating in a dialogue.  It’s no longer simply about transactions, it’s about building relationships.  It’s about serving those who share your passion.

Finding and leading a tribe is the new marketing.

The key for artists is finding, engaging with, and leading a group of people that share your passion and interests.  The internet has made it easier than ever to do just that. [Read more...]

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Twitter 101: The Basics of Twitter

January 21, 2013 By Leave a Comment

1267998479yV1Wi0Whether you’ve used other social media sites or not, when you first sign up for Twitter it can be pretty overwhelming. So many different options and instructions. If you’re already a Facebook user things are probably even more confusing, because Twitter is extremely different.

At Radiant Tribes one of the services we provide is social media management and consulting. We’ve worked with Twitter users on all levels: from those who have never even started an account to ones who have a running account but just don’t have the time or knowledge to keep up with it.

This blog is intended more for those who can benefit from the very basics of Twitter for their online marketing plan. That’s not to say, however, that established users can’t gain from this information; there’s always value in remembering the fundamentals. So grab a desk and a notebook, school is in session—welcome to Twitter 101.

[Read more...]

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Developing an Online Marketing Plan – 3 Key Ingredients

January 19, 2013 By Leave a Comment

Online Marketing Plan v2I’m reading Seth Godin’s new book.  If you know me at all, this may not be a surprise.  :)

In the book, he makes a point that applies to any of us building a business and developing an online marketing plan.  He writes, “Scarcity and abundance have been flipped.  High quality work is no longer scarce.  Competence is no longer scarce, either.  We have too many good choices – there’s an abundance of things to buy and people to hire.

What’s scarce is trust, connection, and surprise.  These are three elements in the work of the successful artist.”

He defines an artist as someone who uses bravery, insight, creativity, and boldness to create change.

And as a coach, author, speaker – an artist – isn’t that what you’re looking to do?  To create change.  To help people that are stuck in one place and helping them get somewhere new.  [Read more...]

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Marketing Ideas for Small Business – Lead a Tribe

January 10, 2013 By Leave a Comment

ideas for small business lead a tribeMass marketing is dead.

And that’s great news.

It used to be that you could take an average idea, spend a bunch on advertising and you could succeed.  You could sell your books, sign new clients, and build a business.  It took a lot of money.  But if you had the cash it was easy.

That meant money could buy influence and power.

Thankfully, because of the digital revolution and the new economy, that’s changing.  Influence and power is being shifted to people that are connectors.  People that:

  • Have a great idea,
  • Create a vision around it,
  • Enlist others, and
  • Connect the people that buy into the story.

It’s about finding and leading a tribe. [Read more...]

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Marketers Can No Longer Ignore Pinterest

January 10, 2013 By Leave a Comment

pinterest-iconI spent this New Year’s Eve relaxing at home with the family. My wife came up with the idea to try out a bunch or different recipes and make it an “appetizer night”. One after another she made these unique, delicious appetizers that sent me into 2013 with a full belly.

As we were enjoying the evening I asked where she found the recipes and found out it was through Pinterest, a fast-growing social media site based mostly off of photos. She told me there are several people on the site who post recipes or photos of food that link to their sites or blogs.

It’s a smart move for anyone promoting restaurants, food blogs, catering services, etc. The recipes we liked will lead us to look more into where they came from and what else those people recommend.

Pinterest is a virtual pinboard that lets you organize and post some of your favorite things to the web. People use it to showoff their wedding photos, pets, recipes, homes, and more. You can post you own photos as well as surf through the site to look at what others are posting. Good quality photos seem to attract the most attention, and get “pinned” by thousands, allowing more and more people to see what they want shown off.

[Read more...]

Filed Under: blog, Online Marketing, Social Media Tagged With: ,

5 Steps to Getting Free Press Coverage

December 11, 2012 By Leave a Comment

At Radiant Tribes we have come up with a specific formula for getting our clients premium media coverage. As I mentioned in yesterday’s blog, unless you pay for an ad, there’s never a guarantee that journalists will talk about you. But by using the following steps properly, it will give you the best chance of free exposure.

1.    Have a Good Product and an Interesting Angle

Everything starts with what your product or service is and how it will be received by the public. Journalists are interested in what helps them sell newspapers. So, while your law firm might be doing very well, a journalist is going to want to know what makes it unique. Why will someone want to read about it? There are thousands and thousands of law firms in the U.S. What makes yours special? Are you doing something for charity? Did you win a case that’s going to result in a change for the public? You have to have a product that interests people and a reason for them to hear about it.

[Read more...]

Filed Under: blog, Public Relations, Uncategorized

The Power of Traditional Media

December 10, 2012 By Leave a Comment

With the rise of social media and online advertising individuals and organizations sometimes tend to forget about the value of traditional media. Yes newspapers, magazines, television, and radio all still exist…and they’re still seen by million of people every day.

There’s no denying that social media and online advertising work…heck, we help our partners succeed in those areas. I even recently posted a blog about Marketing online.  So by no means is this blog trying to get you to stop making online connections. That’s as important as ever. But, my goal here is to remind you not to underestimate the power of coverage within traditional media, and to let you know how to go about getting their attention. [Read more...]

Filed Under: Public Relations

Creating An Online Marketing System – The Proper Role for Social Media

December 3, 2012 By Leave a Comment

Internet marketing and social media can change the world.  No more powerful tools have existed to connect, organize, and inspire.  Just use it right when developing your own online marketing system.  Be authentic and be smart.

Maybe you’re using the various social networks as your primary method of building an audience for your product or service.  The issue is that a decision made by them, one that you have no control over, can knee cap your business overnight.

If you are building your business completely dependent on another company you are setting yourself up for failure.

Just ask those that have been hit by the Penguin updates or become a sacrificial lamb in Facebook’s attempt to maximize shareholder value. [Read more...]

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