In order to be effective on Twitter you have to communicate with others. This should absolutely be part of your online marketing plans. You can’t just create a profile and sit back and hope people notice you. It won’t work. You have to be proactive, which means sending out loads of content, writing personal tweets to others, and—perhaps most importantly—following back the people who follow you. This will help you build your brand and get noticed.
Not only is following back a common courtesy (your followers are helping to add to your credibility and follower count, so why not return the favor?), but it’s also necessary for you to maintain a positive reputation for your online marketing plans. If you have 2,500 followers and you only follow 300 back it makes you seem lazy and a bit pretentious (unless you’re a famous person and don’t really have to bother). [Read more...]