How Social Media Helps Business – Just Do It Right

How Social Media Helps BusinessSocial media really isn’t media.  It’s a conversation between two or more people.  It’s an action.  It’s the ability to have an online dialogue with your customers and clients.  And it has power because it establishes and maintains genuine conversation.

The creative people we work with are busy – they don’t want extra work.  In many cases they reach out because that they want someone to “manage” their social media accounts.  They want to hand it off to someone else.  I get it.  But the moment you hand off your social media to a marketer, assistant, or consultant is the moment you sever authentic connection with your audience.  

What we do is help our partners see the value of their personal involvement.  They see social media not as extra work – but rather an integral part of their business.  It’s an opportunity to speak directly with customers, potential customers, and others they influence.  Why on earth would you want to pass that responsibility onto somebody else?  [Read more…]

Social Media Presence – 3 Steps to Establishing Your Authority

Social Media PresenceFor authors, entrepreneurs, and coaches social media marketing can be difficult if operating from a “ready, fire” approach.  There are many platforms to start with: Twitter, Facebook, LinkedIn, etc – and it can be overwhelming.  One method is to open accounts on all of them and begin firing off posts without any clear direction.

This leads to frustration and a serious lack of results.

I’ve been there.

Social media is simply a tool to build relationships.  And building relationships takes time.  When first establishing a presence online, people will run from you if you tell them to follow you on Twitter, become a fan on Facebook, read your blog, AND watch your videos on YouTube.   Instead build systematically with purpose – and you will find greater success. [Read more…]

The Times We Live In, Internet Marketing, and Agents of Change

Not many would dispute that our world is in a great transition.  Our economic, social, and political structures are coming apart.  Times are tough for a lot of people and  change isn’t always pretty – but if we hang in and work together – the other side doesn’t look so bad.

What is becoming evident is the only thing we have are our relationships. Relationships with self, each other, nature, and the Divine.  It’s because of these relationships that we’ll get to the other side of this transition – and thrive.

What I also believe is that the internet – if kept free – has the power to be the great facilitator.   To help us get from here to there.  It can be used like no other tool in history to educate, organize, and inspire.
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