And that’s great news.
It used to be that you could take an average idea, spend a bunch on advertising and you could succeed. You could sell your books, sign new clients, and build a business. It took a lot of money. But if you had the cash it was easy.
That meant money could buy influence and power.
Thankfully, because of the digital revolution and the new economy, that’s changing. Influence and power is being shifted to people that are connectors. People that:
- Have a great idea,
- Create a vision around it,
- Enlist others, and
- Connect the people that buy into the story.