Small Business and Online Marketing – What’s the Process?

small business and online marketingMost artists hate marketing.  They want to build things, innovate, write, speak, or entertain.  But they hate the thought of promoting themselves or selling their products and services.

If this is you, then I have good news.  Marketing is dead.

For small business and online marketing it’s no longer about shouting in a crowded marketplace, it’s about participating in a dialogue.  It’s no longer simply about transactions, it’s about building relationships.  It’s about serving those who share your passion.

Finding and leading a tribe is the new marketing.

The key for artists is finding, engaging with, and leading a group of people that share your passion and interests.  The internet has made it easier than ever to do just that.

Internet marketing – err internet tribe building – is multifaceted and constantly evolving.  SEO has become more of an art than a science.  Social media marketing is a conversation not a broadcast. Clean and intuitive web design keeps entices visitors and increases sales.  A strategy of pulling all these pieces together is required to produce results.

We’ve establish a simple 5 step process to building an online presence and increasing sales.  The key is to focus on creating your art, to do what you do best.  Allow us to create the framework.  We’ll then show you how to weave together all the pieces.

The process:

Research – We get to know you, your customers and clients, your message, and your goals.  Failing to do this leads to a “ready, fire” approach without aiming.

We put ourselves in the shoes of your ideal market.  We get crystal clear on the problem(s) that you’re solving and help identify ways to deliver answers.  A complete SEO and social media analysis helps identify areas of opportunity and improvement.

The more we know and understand your market the better we can help you tailor solutions.

Plan – This blueprint includes the appropriate mix of your website, SEO, social media, blogs, email, ecommerce, and video.   Each aspect is related to the other.

You have your art.  This is ours.  We serve as your conductor.

We draft an initial plan.  Meet with you to discuss.  Modify.  Then meet again to establish a timeline and set expectations.

Build –   We grab our digital hammer and nails and get to work.  This includes:

  • Content creation for your website
  • Web development and graphic design
  • Set up email marketing and ecommerce
  • Set up/modify social media profiles

Launch – Once the infrastructure is built we’ll push the go button and put the plan in motion.

This is accomplished by creating conversation and building your social media platform.  We release the website and begin driving traffic and creating leads.   We release blog posts, videos, articles, and you begin connecting with your audience.

We show you how to have a dialogue with you readers, prospects, clients, and customers.  You have the opportunity to build credibility and authenticity.  In time you will build trust with core fans and supporters.

Your blog, email, video, and social media provide a platform for you to communicate.  We provide you the framework, and the tools, to build a legitimate connection with your audience.

Navigate – During the planning stage we identify the key metrics to measure such as traffic, bounce rates, conversion percentages, etc.  We break all these numbers down into a monthly report and explain to you in plain English.  We then modify and adjust as necessary.

As you gain confidence and mastery of the tools we teach how to lead your tribe

We teach you how to connect and how to become an effective leader so you can grow your influence and sales.

This process is our art.  It allows us to feed our creative souls.  It allows us to empower the people we work with to have greater impact – and to matter.

We like that.

What is your process?  How can we help?

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About IanFitz

Ian Fitzpatrick is the founder of Radiant Tribes and host of the podcast, Radiant Sessions. When not helping organizations create the new economy he enjoys daily walks with his brown dog, Abby.

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