Creating An Online Marketing System – The Proper Role for Social Media

Internet marketing and social media can change the world.  No more powerful tools have existed to connect, organize, and inspire.  Just use it right when developing your own online marketing system.  Be authentic and be smart.

Maybe you’re using the various social networks as your primary method of building an audience for your product or service.  The issue is that a decision made by them, one that you have no control over, can knee cap your business overnight.

If you are building your business completely dependent on another company you are setting yourself up for failure.

Just ask those that have been hit by the Penguin updates or become a sacrificial lamb in Facebook’s attempt to maximize shareholder value. [Read more…]