If this is you, then I have good news. Marketing is dead.
For small business and online marketing it’s no longer about shouting in a crowded marketplace, it’s about participating in a dialogue. It’s no longer simply about transactions, it’s about building relationships. It’s about serving those who share your passion.
Finding and leading a tribe is the new marketing.
The key for artists is finding, engaging with, and leading a group of people that share your passion and interests. The internet has made it easier than ever to do just that. [Read more…]