I’m reading Seth Godin’s new book. If you know me at all, this may not be a surprise. 🙂
In the book, he makes a point that applies to any of us building a business and developing an online marketing plan. He writes, “Scarcity and abundance have been flipped. High quality work is no longer scarce. Competence is no longer scarce, either. We have too many good choices – there’s an abundance of things to buy and people to hire.
What’s scarce is trust, connection, and surprise. These are three elements in the work of the successful artist.”
He defines an artist as someone who uses bravery, insight, creativity, and boldness to create change.
And as a coach, author, speaker – an artist – isn’t that what you’re looking to do? To create change. To help people that are stuck in one place and helping them get somewhere new. [Read more…]