For authors, entrepreneurs, and coaches social media marketing can be difficult if operating from a “ready, fire” approach. There are many platforms to start with: Twitter, Facebook, LinkedIn, etc – and it can be overwhelming. One method is to open accounts on all of them and begin firing off posts without any clear direction.
This leads to frustration and a serious lack of results.
I’ve been there.
Social media is simply a tool to build relationships. And building relationships takes time. When first establishing a presence online, people will run from you if you tell them to follow you on Twitter, become a fan on Facebook, read your blog, AND watch your videos on YouTube. Instead build systematically with purpose – and you will find greater success. [Read more…]